Leadership Team

Our Success Is Due Not Only To The Quality Of Our Work; It’s Down To Attitude, Our Approach, And The Way We Treat Our Employees And Clients.

Recognized as one of the Inc. 5000 Fastest Growing Companies in America in 2016, 2017, 2020, and 2021, JVZoo has evolved from a micro business into a powerhouse of long-term success. Our leaders have combined their extensive knowledge, experience, and core values to create a robust platform that empowers entrepreneurs to build successful and profitable online businesses with the support of affiliates. At JVZoo, our business model thrives on mutual success – we only profit when our users do, creating a harmonious and profitable partnership. With over 1 million affiliates, we empower product creators and owners to significantly boost their sales and achieve greater financial success.

Laura
Casselman
Co-Owner/CEO

With over 17 years of experience delivering tangible, measurable results, Laura Casselman exemplifies strategic leadership. As a former corporate accounts executive, she has a track record of significantly increasing revenue in short periods. Laura excels in building high-performing teams and fostering interdepartmental relationships that create win-win solutions. As the CEO of JVZoo, she has collaborated with her team to identify, develop, and implement productivity and system improvements. A Wall Street Journal Best Selling Author, TEDx Speaker, and International Keynote Speaker, Laura has been featured in Forbes, Entrepreneur, and Inc. Magazine. Her greatest passion lies in cultivating a culture where employees thrive and teamwork is highly valued.

Chad
Casselman
Co-Founder/Chairman/CIO

With over 20 years of experience developing enterprise-level online platforms, Chad brings a wealth of expertise to JVZoo. His previous roles as an IT director, department manager, and software consultant have equipped him with a diverse skill set across telecommunications, retail, commerce, printing, and personality profiling. Chad holds an MBA from Webster University, a Master's in Computer Science from NC State University, and a Bachelor of Science degree from Coastal Carolina University, where he frequently lectures and serves as a teaching associate. Driven by his passion for education and a deep appreciation for the university that set him on his career path, Chad has established a substantial scholarship program at CCU. Known for his casual style, Chad often sports jeans and T-shirts with clever sayings like "We never really grow up; we only learn how to act in public." His desk is a testament to his love for puzzles and nerdy toys, including a plastic brain from Pinky and the Brain, reflecting his unique and playful personality.

Simon
Harries
Co-Owner/CMO

Simon Harries is a seasoned entrepreneur and digital marketing expert renowned for transforming client businesses and driving substantial growth. Under his guidance, his clients have generated over $200 million in sales since 2020, a figure that continues to rise. Simon specializes in optimizing conversions, boosting profitability, and eliminating inefficiencies. His expertise has been instrumental in the creation of multiple successful companies, including those listed on the Inc. 5000. With his support and guidance, many of his clients have grown from humble beginnings to multimillion-dollar enterprises. Simon made his first sale on JVZoo in 2014 and, a decade later, acquired a portion of the company. As the Chief Marketing Officer, he now leads the marketing department, continuing to drive JVZoo’s growth and success.

Jessica
Strickland
VP of Operations

Jessica Strickland is a seasoned professional with an impressive 19-year track record in business management. Throughout her career, she has excelled in various roles, including Human Resources, Support and Operations. Prior to joining JVZoo in 2016, Jessica honed her skills as a paralegal, gaining valuable experience in legal matters. She is a proud graduate of Coastal Carolina University, where she earned her Bachelor of Science in Business Management. With her diverse expertise and strong educational background, Jessica is equipped to drive success and make a significant impact in any organization she is a part of.